Profession Summary

A strategic, data-driven digital marketer connecting insights into high-impact, culturally-relevant brand collaborations using marketing and creative strategies, across lifecycle marketing campaigns and customer touch-points. Expert in CRM strategy, product marketing, and email marketing automation, delivering 20-40% lifts in conversion, 31% email open rates across a 2M+ database, +40% e-commerce traffic, and 80% CRM adoption by cross-functional teams; leverages analytics and AI to optimize segmentation, personalization, and revenue growth.

Core Competencies

  • CRM & Lifecycle Marketing: Salesforce Marketing Cloud (SFMC), Zoho CRM, HubSpot, Klaviyo

  • Analytics: Google Analytics (GA360), GA4, Looker Studio, HotJar, PowerBI, Qlik, AppsFlyer

  • Marketing Execution: Branding, email campaigns, SMS, content strategy, website management

  • Project Tools: JIRA, ASANA, Monday.com, Business Requirement Documentation (BRD)

  • Creative & Content: Adobe CC, Canva, ChatGPT, A/B Testing, Litmus, Everest/Validity

Professional Experience

Owner and Fractional CMO | TechStyle Marketing
October 2011 – Present
Digital Marketing Consultancy.

  • Oversaw end-to-end brand collaborations for the Art Institute of Philadelphia and the Hard Rock Cafe ‘Pinktober’ Fashion Show, ensuring creative excellence, message clarity, and consistency across all platforms.

  • Secure and manage creative and marketing development briefing from concept to execution for multi-channel e-commerce fashion design clients across direct-to-consumer (DTC), retail, and business-to-business (B2B).

  • Design customer lifecycle automation frameworks (Klaviyo, GoDaddy, Mailchimp, HubSpot, Shopify) that boosted conversion by 20–40%.

  • Champion a customer-first mindset by leveraging data insights, translating analytics into growth roadmaps, and journey mapping to inform Go-To-Market planning and optimization strategies. 

  • Independently managing customer budget expectations, ensuring alignment with project completion timelines.

Senior Marketing Analyst Global CRM DTC | LifeScan
September 2021 – November 2022
Global Medical Device Company with regional focus on the USA, Canada, Mexico, and EMEA markets.

  • Launched multiple DTC and go-to-market strategies at LifeScan including the Subscribe and Save campaign, aligning global sales, creative, and product teams; delivered targeted messaging and digital assets that increased conversion rate by 40% and supported multimillion-dollar revenue growth.

  • Directed global lifecycle campaigns involving acquisition, retention and loyalty programs across U.S., Canada, Mexico, and EMEA for 2M+ database with 31% email open rates.

  • Designed Go-To-Market strategies that increased eCommerce traffic by 40% by executing 50+ responsive campaigns (A/B testing, personalization) using Salesforce Marketing Cloud (SFMC), Email Studio, HTML, basic AMPscript, and Interaction Studio. 

  • Analyzed and reported on campaign performance from SFMC and GA360 to improve product marketing recommendations, increase sales, optimize targeting, segmentation, and effectiveness.


Marketing Coordinator | DENTALEZ
December 2018 – September 2021
Dental Equipment and Supplies Manufacturer.

  • Led B2B digital marketing/multichannel initiatives including lead generation and Account-Based Marketing, boosting customer engagement by 60% by optimizing marketing collateral and product messaging to strengthen brand presence.

  • Transformed the sales and marketing strategy into measurable business results by leading the Zoho CRM change management program via technical training and workflows for a 40+ outside sales and customer experience team.

  • Drove 80% adoption of CRM migration to Zoho CRM from Excel, with continuous hands-on training and process optimization.

Education

Art Institute of Philadelphia, Bachelor of Science (B.S.), Fashion Marketing
September 2012

Volunteer

Board of Directors, Fashion Group International Philadelphia
Global Non-Profit Professional Organization with 300+ global members in more than 20 countries.

Regional Director
January 2025 – Present

  • Strategic leader producing co-branded cultural events and elevating brand visibility including the 250 Years-Eras of Fashion Exhibit with Moore College of Art & Design, the Bi-Annual Fashion Communique, and the Zero Prostate Cancer Blue Jacket Fashion Show.

  • Regularly engage and negotiate with internal and external stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.

  • Direct a 8-person team, focused on event planning, member acquisition, and sponsorship.

Marketing Director
February 2024 – December 2024

  • Directed the CRM, email, website, and social media campaign strategy boosting audience engagement by 70% via Mailchimp, Wordpress, Instagram, and LinkedIn.

  • Oversee end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.

Marketing Coordinator
August 2013 – December 2017

  • Spearheaded the brand and social media revitalization program, increasing engagement by 85%.

  • Content creator using Constant Contact and Mailchimp, increasing email open rates by 100%.

  • Champion a customer-first mindset by leveraging data insights, and journey mapping to inform Go-To-Market planning and optimization strategies.

Certifications 

GA360
October 2023